Everything you didn't learn in school that will help you survive the world of work. A place for newbies, for working moms, for seasoned professionals and "free agents" to share strategies, tips and tales from the trenches.

Nov 7, 2007

Lady Executives, why do I expect more from you?

It's not right (or is it?), but I do expect more from women executives. Forbes recently launched its "ForbesLife Executive Woman" section, and here's what they believe the Executive Woman is concerned with: (One assumes that they've done the market research to support this, so I feel entitled to my disappointment)

-Sports cars
-Designer clothes
-Money managers
-Vacation homes
-Funny anecdotes about incompetent underlings

I realize that by expecting more from my female execs I am both adding more pressure to the role these women take on and reinforcing a sexist double standard that requires women to be more touchy-feely while being able to infiltrate the OBN. But I can't help it.

What do I expect?
I suppose I expect female execs to be more family friendly, philanthropic, and willing to mentor other women.
I was hoping to see headlines more like:

-Innovative flexible work options
-Nonprofits making a difference
-Why working moms are your best investment
-Benefits plans that make an impact
-Growing talent within your workforce
-Rewards for top talent

I realize that I don't expect really anything from male execs and am pretty content if they show even a basic level of general competence. Is that wrong? Is it wrong to expect that women can succeed and change the rules? That they can't redefine leadership? Is it wrong to recognize that women have to work 3 times as hard to make it to levels that male executives do (and why I don't expect as much from male execs)? Business women out there, what do you expect from your female execs?

It's in the Life & Style section
My crimes aside, the biggest crime of all is the new "ForbesLife Executive Woman" is listed in the style tab under a header "work/life balance".

Twitter Delicious Facebook Digg Stumbleupon Favorites More

Powered by Blogger